Royal Enfield Chelsea

Don’t forget, Easter Hours may vary. Check social media for updates.

Closed

10:00 am - 5:00 pm

Monday
9:00 am - 6:00 pm
Tuesday
9:00 am - 6:00 pm
Wednesday
9:00 am - 7:00 pm
Thursday
9:00 am - 6:00 pm
Friday
9:00 am - 6:00 pm
Saturday
10:00 am - 5:00 pm
Sunday
Closed all day
Local time
28/03/2026 11:06 pm

Royal Enfield Chelsea Gallery

Royal Enfield Chelsea at Urban Rider: Your London Motorcycling Destination

Welcome to Royal Enfield Chelsea, the flagship London dealership and one-stop destination for all things Royal Enfield, proudly based within the iconic Urban Rider store on New King’s Road. For over 15 years, Urban Rider has been the capital’s trusted source for premium motorcycle gear and accessories. Now, as the official home of Royal Enfield Chelsea, we’ve united the spirit of pure motorcycling with an unparalleled retail and service experience, making us a true hub for riders in London and beyond.

Our ethos is simple: to celebrate the pure joy of riding. We understand that a motorcycle is more than just a machine; it’s a lifestyle, a statement, and a passport to adventure. That’s why we’ve curated a space that caters to every aspect of your riding journey, from choosing your perfect steed to keeping it in pristine condition, all under one roof.

Explore the Full Royal Enfield Range

As an authorised dealer, Royal Enfield Chelsea offers the complete, current line-up of Royal Enfield motorcycles. Whether you’re a seasoned rider seeking your next adventure machine or a newcomer looking for a stylish, reliable commuter, you’ll find the bike that’s right for you. Our showroom beautifully displays the range, allowing you to get up close and personal with these legendary machines.

The 650 Twins: Experience the smooth, powerful parallel-twin engines in the quintessential cafe racer Continental GT 650 and the relaxed roadster Interceptor 650. Perfect for both city cruising and weekend escapes.
The 411/450 Adventure Range: Tackle any terrain with the ruggedly capable Himalayan or its urban-focussed sibling, the Scram 411. The new Himalayan 450 raises the bar for accessible adventure touring.
The 350 Classics: Enjoy the timeless charm of the J-Series engine in the laidback cruiser Meteor 350, the classically-styled Classic 350, the retro Bullet 350, and the nimble urban street bike, the HNTR 350.

Test rides are easily arranged through our team, ensuring you feel the ‘thump’ and experience the quality for yourself before making a decision.

Comprehensive Services for the Rider and the Machine

Beyond sales, we offer an array of essential services to support your life on two wheels.

The Vanoni Moto Officina Workshop: Our state-of-the-art, on-site workshop is run by Max Vanoni, a master mechanic renowned for his expertise in servicing, repair, and custom work on a wide range of bikes. Trust the workshop at Royal Enfield Chelsea for reliable routine servicing, official warranty work, and expert customisation, ensuring your Royal Enfield performs flawlessly.
Parts, Accessories & Customisation: Make your bike truly your own. Our dedicated Parts Lounge is stocked with a vast array of Royal Enfield Genuine Motorcycle Accessories, aftermarket parts, and customisation options. From luggage and exhausts to styling upgrades, you can consult with our experts or Max Vanoni to design your dream machine using our digital configurator.
Riding Gear and Apparel: Housed alongside the showroom, the wider Urban Rider store offers one of London’s largest selections of premium riding gear. You’ll find head-to-toe protection and style from over 70 world-class brands, ensuring you’re as well-equipped as your motorbike.
Finance & Insurance: We offer competitive and transparent finance packages (including PCP examples) to make owning your dream Royal Enfield affordable. Our team can also assist with insurance solutions, making the purchase process seamless and straightforward.

Join the Community

Motorcycling is a communal experience, and at Royal Enfield Chelsea, we are dedicated to fostering a vibrant rider community. We host regular social meet-ups and group rideouts from our Chelsea location, welcoming all riders to join the nationwide Royal Enfield Club Europe (RCE) program activities. We even partner with the central London training school, Off the Kerb, offering the convenience of booking motorcycle training, licences, and experiences directly from our store.

Visit us today on New King’s Road. Whether you are looking to purchase a new bike, kit yourself out with the finest gear, or simply need an expert service, Royal Enfield Chelsea at Urban Rider is your definitive motorcycling destination.