Warr's Harley-Davidson

Don’t forget, Easter Hours may vary. Check social media for updates.

Closed

Closed all day

Monday
8:00 am - 6:00 pm
Tuesday
8:00 am - 6:00 pm
Wednesday
8:00 am - 6:00 pm
Thursday
8:00 am - 6:00 pm
Friday
8:00 am - 6:00 pm
Saturday
9:00 am - 5:00 pm
Sunday
Closed all day
Local time
29/03/2026 2:32 am

Warr's Harley-Davidson Gallery

Warr’s Harley-Davidson

Warr’s Harley-Davidson, located in the heart of London on the iconic King’s Road in Chelsea, is more than just a motorcycle dealership; it is a legendary institution with a history spanning over a century. Established in 1924, Warr’s holds the prestigious title of being Europe’s oldest Harley-Davidson dealership, and one of the longest-standing in the world. This deep-rooted legacy and unparalleled experience make it the ultimate destination for riders and enthusiasts in the UK and beyond. Our commitment to the Harley-Davidson brand is woven into every aspect of our business, offering a complete and immersive experience that embodies the spirit of freedom, rebellion, and open road adventure.

As the leading Harley-Davidson dealer in London and a central hub for the UK’s biking community, we offer a comprehensive range of new and used motorcycles. Our showroom features the latest models from the full Harley-Davidson lineup, from the stripped-down, aggressive appeal of the Street Bob and Fat Bob, to the touring prowess of the Road Glide and Street Glide, and the adventurous spirit of the Pan America. We also house a meticulously curated collection of pre-owned, H-D Originals certified Harley-Davidson motorcycles, each undergoing a rigorous inspection to ensure it meets our exacting standards of quality and performance. Whether you’re a first-time rider looking to embark on your journey or a seasoned veteran searching for your next ride, our knowledgeable team is here to guide you to the perfect Harley-Davidson motorcycle that matches your style and aspirations.

Beyond our exceptional selection of bikes, Warr’s Harley-Davidson is a full-service powerhouse dedicated to keeping your ride in pristine condition. Our state-of-the-art service department is staffed by a team of factory-trained technicians who possess a deep understanding of every model, from vintage classics to the latest Milwaukee-Eight engines. We handle everything from routine maintenance and MOTs to complex diagnostics and accident repairs. For those who want to make their Harley-Davidson truly their own, our famous King’s Road Customs service is the home of multi-award-winning custom builds. Our specialists can help you design and create a one-of-a-kind motorcycle with performance upgrades, bespoke paintwork, and unique accessories. We also stock a massive inventory of genuine Harley-Davidson parts and accessories, as well as a wide range of official MotorClothes® and merchandise, allowing you to ride in style and show your allegiance to the brand.

Our dealership is a community-driven space where the passion for Harley-Davidson comes alive. We are proud to be the home of the Chelsea & Fulham Chapter of the Harley Owners Group (H.O.G.), fostering a vibrant community of riders who share a common love for the brand. We regularly host events, demo days, and rides that bring riders together, creating a sense of camaraderie and belonging that is unique to the Harley-Davidson lifestyle. For international visitors or those without a bike, we also offer a specialist rental service, providing an opportunity to experience the thrill of a Harley-Davidson ride through the bustling streets of London and the scenic UK countryside.

Located at 611 King’s Road, our flagship dealership is easily accessible for riders across the London region and the wider South East of England. Our rich heritage, unwavering commitment to customer service, and dedication to the Harley-Davidson brand make Warr’s a true destination. When you choose Warr’s, you’re not just buying a motorcycle; you are becoming part of a legacy that has been celebrating the art of riding for nearly a century. Discover the ultimate Harley-Davidson experience in the UK’s capital city, where history meets the future of motorcycling.